Although my focus extends to various fronts, I want to detail my 4 main goals:
- An anti racist platform specifically meant to uplift Pacifica's Mission Statement. Anti-racism is an active effort to work against racism's multidimensional aspects.
In a society that privileges white people and whiteness, racist ideas are considered normal throughout our media, culture, social systems, and institutions. KPFT recently went through a programming change that effectively erased BIPOC voices. I couldn't believe it myself so I actually did the data analysis and it proved what happened. It's time we adopt an anti-racist platform not just at KPFT but throughout the Pacifica Network; if we truly see ourselves as progressives wanting to lead the change for a more equitable world, we need to take this stand now and implement it in on our Network so we are known as leaders in radio and all media in the fight against white supremacy.
- A conscious, honest effort to engage all programmers, staff, hosts, and volunteers to help KPFT grow.
Anecdotally, I rarely received communication form staff, management, partners, or was engaged in any short term or long term planning. It a failure of leadership and management that teams do not know their metrics, their finances, etc.; instead, everything is shrouded in mystery. Let's engage our staff and make real efforts to include folks, hold space for people to learn, express themselves, and grow so that KPFT can become a true team environment.
- Diversify our outlets and outreach through social media, youth engagement, and app participation.
Have you seen our social media? Is there a directory of all the shows' respective Twitter handles? KPFT doesn't have a Instagram? Do you know what Clubhouse is? We look like dinosaurs in the age of social connections. Everything from the incredibly 2003ish webpage design we have, the absurdly difficult donation page ($25 Pacifica Membership and a $40 KPFT Membership, what is that?), to the ghostly social media accounts we have all lead to one thing: KPFT is old and behind the times. We should have a full time social media manager or hire a team that will do it for us if we truly want to stand out; at the very least we should be active and promote KPFT on social media.
- Full transparency of all metrics, all finances, and all communications among stakeholders.
Every bit of information should be made transparent to the staff; no metric should be hidden. If we truly value partnership, we should be helping each other. The recent changes to programming were done to increase listenership... how? Why was this hidden? What metrics? What was used? This mystery led folks to surmise the only metrics we could see: representation. Going forward, all information should be made transparent to our staff and everything that can be made public should. If we serve our community, our community should know what is going on. I appreciate your support and look forward to serving our community.